Importing contacts

Why a Healthy Email List Matters and the Risks of Using Purchased Lists

Your email list is the foundation of your email marketing efforts. It's important to have a healthy list of engaged subscribers who are interested in your offers and messages. A healthy email list can help you achieve higher open and click-through rates, more conversions, and a better overall ROI.

When it comes to building your email list, it's important to do it the right way. Using purchased email lists is not only ineffective, but it can also have negative consequences for your email marketing efforts. Here are some of the risks associated with using purchased email lists:

Decreased Deliverability: Purchased email lists often contain outdated or invalid email addresses, which can lead to a high bounce rate and decreased deliverability. This can damage your sender reputation and make it harder for your legitimate emails to reach the inbox.

Increased Spam Complaints: People on purchased email lists haven't given you permission to email them, so they're more likely to mark your emails as spam. High spam complaint rates can damage your sender reputation and result in your emails being blocked or sent to the spam folder.

Risk of Being Banned: Using purchased email lists is against the terms of service of most email service providers, and it can result in your account being suspended or terminated.

We care about the success of your email marketing efforts, which is why we strongly advise against using purchased email lists. Instead, we recommend building your list organically by collecting email addresses from people who have given you permission to email them. You can do this by offering incentives such as exclusive content, discounts, or free trials.

When you do upload a .csv file with emails to import subscribers, make sure that the email addresses on the list are from people who have given you permission to email them. This can be done by having them opt-in to receive your emails or by ensuring that they have a pre-existing relationship with your brand.

By building a healthy email list, you'll see higher engagement rates, better deliverability, and ultimately, better results from your email marketing efforts. We're here to help you succeed and grow your email list organically.