Topics

✉️ Topics in MailCamp 2

Topics are a powerful and flexible way to manage subscriber interests within your email marketing lists. They allow you to deliver more personalized and relevant content while giving subscribers greater control over what they receive.

🔖 What Are Topics?

Topics (also known as interesses) are interest tags that subscribers can opt into individually. Rather than subscribing to or unsubscribing from an entire list, subscribers can pick and choose which topics they want to hear about. This gives your audience a tailored experience and helps reduce total unsubscribe rates.

🛠 Creating Topics

You can create Topics from the Lists menu in MailCamp 2. The process is simple:

1. Navigate to the list where you want to use topics.
2. Click to add a new topic.
3. Provide a name for the topic (e.g., “Events,” “Promotions,” “Product Updates”).
4. Save — that’s it!

After creation, you can link the topic to one or more of your mailing lists.

🔗 Associating Topics with Lists

Once a topic is created, you can associate it with any mailing list. This ensures that subscribers of that list can opt in or out of the specific topics you’ve made available. This connection is what enables granular subscription control for your contacts.

📬 Subscriber Experience

Topics act like self-assignable tags:

• Subscribers can select topics during sign-up using your subscribe forms.
• Existing subscribers can update their preferences via update detail links.
• When unsubscribing, instead of dropping the entire list, they can opt out of specific topics while remaining subscribed to others.

This improves user satisfaction by letting subscribers control the relevance of the messages they receive.

🎯 Using Topics for Targeted Sending

Topics also enhance your segmentation capabilities:

• You can create segments based on one or more topics within a list.
• Use these segments during a campaign to ensure only interested subscribers receive the message.

For example, if you have a topic called “Webinars,” you can create a segment of subscribers interested in webinars and send them targeted invitations — without bothering your broader list.

✅ Summary Benefits

• Better engagement: Deliver only what subscribers want.
• Lower unsubscribes: Offer topic-level control instead of full list removal.
• Easy management: Create and attach topics in seconds.
• Powerful segmentation: Send campaigns based on interests.

MailCamp 2’s Topics feature is your go-to tool for interest-based marketing, giving you precision targeting and giving your subscribers the power to control their inbox.