Scheduling campaigns

Schedule a campaign to send at a future date and time instead of sending immediately. The campaign queues up, fires at the moment you picked, then runs through the normal send path.

Scheduling is useful when you have finished a campaign well before the moment you actually want it to land in inboxes — Tuesday morning for a Friday newsletter, or 8am when you finished it at 11pm the night before.

How to schedule

1. On the campaign-details screen, flip the Schedule toggle on. Without it, the campaign will go out the moment you finalise the send.
2. Pick the date and time. The timezone shown next to the picker is your account timezone — recipients in other timezones will receive the email at the equivalent moment in their local time.
3. Save the campaign-details screen, finish the design, then open the row's actions menu and finalise. The campaign moves to the "Scheduled" state in the overview. Until the moment it fires you can still open it and either unschedule (back to draft) or change the date.

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When to send: timing strategy

For B2C newsletters, weekday mornings (Tue–Thu, 8–10am local time) tend to perform best. For B2B, early-morning or just-before-lunch on Tue–Thu. Avoid Mondays (full inboxes from the weekend) and late Friday afternoons (read on Monday after a weekend of decay). Your audience may differ — test and learn.

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Past times are rejected

If you pick a date and time that is already in the past — which happens easily after editing a draft for a day or two — the system refuses to schedule and asks you to pick a future moment. There is no "send immediately" fallback baked into the scheduler; that path is a separate button.

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A firing send cannot be cancelled

Once the scheduled moment passes and the send actually starts, the campaign moves into the "Sending" state and there is no abort button — the queue is committed. You can only unschedule a scheduled-but-not-yet-fired campaign.

Can I unschedule a campaign?

Yes — until the moment it fires you can open it and either reschedule or move it back to draft. Once sending has started, no.

What timezone does the scheduler use?

Your account timezone — the picker shows it next to the date and time. Recipients in other timezones receive the email at the equivalent absolute moment, which is a different local time for them.

What if I pick a time in the past?

The system refuses to schedule and asks you to pick a future moment. There is no auto-fallback to "send immediately"; that path is a separate button.

Can I schedule recurring campaigns?

Not directly — each campaign is a one-off send. For recurring or event-triggered sends, use automations (a separate feature), which can fire on events or schedules.

See also

• What is a campaign
• Testing campaigns