Importing contacts

Add a batch of contacts from a CSV file. Upload, map fields, then review before saving.

Add a batch of contacts from a CSV file. Upload, map fields, then review before saving.

Import contacts step by step

  1. Go to Audience → All Contacts and click "Import contacts".

    Contacts overview with the "Import contacts" button highlighted

  2. Confirm that everyone in the file gave permission to receive your emails.

    The permission statement highlighted

  3. Drop your CSV file in the upload area, or click it to choose the file. Save a spreadsheet as "CSV UTF-8" first, with column names in the first row.

    The upload area with a CSV file added

  4. Click "Upload".

    The Upload button highlighted

  5. Link each column to a contact field. The email column is linked for you; columns you leave empty are not imported.

    The email, first name and last name columns linked to contact fields

  6. Optionally choose import, tag and interest options below the columns, then click "Import".

    The Import button highlighted

  7. When the import is done you see how many contacts were imported, skipped, duplicated or failed.

    The import summary with the number of imported contacts

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Only import people who opted in

Purchased or scraped lists damage your sender reputation, get flagged as spam, and may breach GDPR. Every imported contact must have given explicit permission.

Why didn't my CSV import?

Most often the email column was not mapped, or the file was not UTF-8 (special characters break parsing). Re-export from your spreadsheet as "CSV UTF-8" and try again.

What happens to duplicate emails?

Duplicates within the same mailing list are merged into the existing contact, with imported field values overwriting old ones. Re-importing the same CSV is safe.

Can I import from Mailchimp or another provider?

Yes — export your audience as CSV from the source tool and follow the wizard. Make sure the export only contains opted-in contacts.

Open the import wizard →

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