Topics on a contact

The interests a contact chose, like "Recipes" or "Offers". You can see them on the contact and change them yourself.

Contacts pick topics on your subscribe form and on the unsubscribe page. You see their choices in the "Topics" column on Contacts and on the contact itself. Use a segment on a topic to mail only the contacts who picked it.

Set topics yourself

1. Open the contact and click "Edit contact".
2. Pick the topics under "Topics". Only the topics of your audience are listed.
3. Save the contact.

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The contact stays in control

Topics you set can still be changed by the contact. On the unsubscribe page they can untick a topic and stay subscribed to the rest.

Why is a topic missing from the list?

Only topics you added to your audience in "Audience settings" are listed. Add the topic there first.

Manage topics →

Related

• Topics (interests)
• Topics vs. tags
• Creating & editing a contact