Tags
Color-coded labels for grouping contacts, lists, and templates.
Color-coded labels for grouping contacts, lists, and templates.
Tags are flexible labels — pick a name, pick a color, and apply them anywhere they help you find or group things later. They are account-wide, so the same tag can be applied across lists.
Common uses
- Customer tier (e.g. "VIP", "Trial").
- Source (e.g. "Webinar", "Trade show").
- Template categories (e.g. "Holiday", "Promo").
Tags vs. topicsTags are internal — you set them. Topics are subscriber-facing preferences they choose themselves. Use tags for segmenting; use topics when subscribers should opt in.
What's the difference between a tag and a topic?
Tags are internal labels you assign — the contact does not see them. Topics are subscription preferences the contact themselves opts into via a form, so they carry implicit consent.
Can I tag many contacts at once?
Yes — select contacts in the overview and use the bulk-action menu to apply or remove a tag. The same flow works for unattaching tags.
Can I segment on a tag?
Yes — "has tag = X" is a valid segment rule. Combine it with other rules to build precise audiences like "tag = customer AND opened last campaign".
Updated about 9 hours ago