Links and click tracking
Every link in your campaign is automatically tracked — we rewrite it through a redirect so each click attributes to the right recipient and surfaces in the statistics. UTM parameters let those same clicks show up in your downstream analytics tools.
Every link in your campaign is automatically tracked — we rewrite it through a redirect so each click attributes to the right recipient and surfaces in the statistics. UTM parameters let those same clicks show up in your downstream analytics tools.
When you paste a link into the editor, the underlying HTML stays your URL. At send time we wrap each link in a per-recipient redirect so the click can be logged, then forward the browser to your original destination — usually within a few hundred milliseconds, invisible to the recipient.
UTM parameters for external analyticsAdd UTM parameters in the campaign settings (utm_source, utm_medium, utm_campaign, etc.) and we append them to every tracked link. Google Analytics, Plausible, and similar tools will then attribute the traffic to your email campaign. Pick a consistent naming scheme so reports stay tidy across campaigns.
See clicks per link in statisticsAfter sending, the campaign statistics page lists every link with its click count and unique-click count. Use it to learn which CTAs work and which paragraphs people skim past — then write the next campaign accordingly.
Check the rendered URL in a testIn a test send the link will be visibly a redirect URL on hover — that is correct, not a bug. Click it: if you land on the right destination, the tracking is working. If you land on a 404, the original URL was probably typo'd before tracking wrapped it.
Why does my link show a redirect URL on hover?
That is the click-tracking redirect — we wrap each link so the click can be attributed to the recipient. The browser is forwarded to your destination within milliseconds.
Can I turn click tracking off for a specific link?
Generally no — all links in the body are tracked, since tracking is what makes the per-link statistics work. The unsubscribe link is handled separately and is not subject to the same tracking.
How do I add UTM parameters?
Set them in the campaign settings before sending — utm_source, utm_medium, utm_campaign, etc. We append them to every tracked link so the clicks appear correctly in Google Analytics and similar tools.
Where do I see clicks per link?
On the campaign statistics page after sending. Each link in the body has its own row with total clicks and unique-clicker count.
See also
Updated about 8 hours ago